Having a clear goal identified is key to achieving success in a digital campaign. Different campaign goals will call for different strategies and tactics.
A first-time candidate might be best served by low-cost, broad coverage and a high frequency of ads per person to raise name id. An issue campaign whose goal is to have constituents contact their legislators would do well to narrow their focus on identified supporters and look-a-likes. A call-to-action (CTA) campaign with aspirations of list growth could utilize elements of each of the first two examples. This digital effort might prospect broadly and stack on look-a-like modeling to improve efficiency as the campaign matures and collects data.
The ability to create sound strategy is born out of knowledge and experience. We understand the strengths of different digital tools and can pair them correctly to the desired outcome. Persuasion, awareness, brand and activation campaigns will use different digital tools to achieve their desired goal.
After a strategy is agreed upon, we take a collaborative approach to designing an actionable plan. We believe in building upon our client’s knowledge.
A clear plan that provides timing, creatives, media, budgets and audiences sets clear expectations. This plan can also be used as a touchstone as the campaign progresses. The plan can be reviewed and updated as data offer input to each tactics effectiveness towards the overall goal.
Reach out so we can plan your successful venture today.